About Learning by Design

Seeking to expand their experience in instructional design, the owners of Learning by Design wanted to transition into an independent consulting role. To sell their expertise and knowledge to major corporate clients, Learning by Design required a strong brand. Arndt Design was hired to develop an identity which represented the experience and professionalism they could bring to their clients.

Expanding their services, Learning by Design began writing concise summaries of today's top business books. They realized that most executives cannot sacrifice the time needed to read many important titles. By taking the key points and summarizing them into a useful newsletter, BiZness Briefs was born. Arndt Design was again asked to develop an identity, newsletter layout, and website design for their new venture.

Arndt Design worked closely with the client to develop the unique spelling of 'business' with a 'Z'. This allowed for a strong brand which would highlight this unique design element.